A few facts

"For every legal download on iTunes, there are 100 illegal downloads."

"Approximately 35% of all cd's sold are Illegal."

Because legally downloaded is copy protected, buyers feel that their rights have been infringed upon. Copy protection keeps them from transferring files from their iPods to other devices, and vice versa. "This consumer perception of the unfairness of copy protection may encourage further use of illegal downloads and file sharing."

It's a hard market right now, but it gives great possibilities to the individuals that can innovate and create sustainable value. I hope that one of those individuals will be me.

Maximizing impact

I was very excited to have the chance to work on my studio project for 'Marketing for the Entrepreneur.' When I found out that I needed to pick a group project for 'Marketing Research' class with Dr. Chinburg as well, I pitched my studio project again. My group is conducting research on how to properly market to the area, and what the consumer is looking for in a studio. I then found out that I had to do a business analysis in Carrey's 'Strategies and Policies' class, so you guessed it; I pitched this baby again, and talked my group into taking it on. Now I will have marketing research completed, a complete business analysis, and marketing plan for my proposed business start-up. I guess you can say I'm utilizing my resources. I'll take it any way I can get it. I hope everyone's projects are going well. There's a lot more to this than I originally thought.

Troy